We are content&co
designed to work harder, faster, better.
We were born during the rise of social. A time when brands and (some) agencies realised that new channels meant new ways of working and thinking. Fast forward five years and a few hundred briefs later and
Content&Co
is now a marketing enabler for some of New Zealand’s most loved and respected brands.
As well as content, our clients trust us with strategy, design, campaigns and ecommerce. All while keeping that strong focus on social. Our team of 15 pride themselves on bringing their creativity, enthusiasm and razor-sharp thinking to every project, meeting and conversation. Our sweet spot is that magical place where creativity, media and influence come together to deliver meaningful impact.
We believe in,
agile ways of working
with a
business focus.
We believe in,
the power of
collaboration to get the
best results.
We believe in,
clear strategies
with a
tangible roadmap.
We believe in,
challenging traditional
agency models to work
harder, faster, better.
Our capabilities.
We’ll work with you to get a detailed understanding of your business and your needs. Some clients come to us with specific requirements, others want a partner that can deliver across all our areas of expertise.
So whether you’re looking for support and advice with strategy, ongoing campaign planning, content creation, design thinking, ecommerce or all of the above – we’re here to help. Once we’ve done a deep dive into your requirements, we’ll recommend an offering that’s tailored to your business, your ambitions and your partners.
Strategy
Great strategy always comes from listening and learning. We’ll take the time to understand your business, your people and your objectives. So we can recommend the most effective bespoke approach for your brand across key platforms.
The framework we create for clients includes content strategy, objectives, brand aesthetic, conversation pillars and media planning. If you already have the bones of a strategy in place, we can also work with you to refine and optimise.
The framework we create for clients includes content strategy, objectives, brand aesthetic, conversation pillars and media planning. If you already have the bones of a strategy in place, we can also work with you to refine and optimise.
Campaign
We’ll draw on your brand DNA, product proof points and tone of voice to create and execute monthly campaign rollouts. Every campaign comes with a targeted media plan with defined audience pools so we know the to the right people are seeing your content at the right time. We also keep a close eye on how our activity is performing by tracking and optimising. The perfect methodology to ensure we’re always meeting your targets.
Campaign
We’ll draw on your brand DNA, product proof points and tone of voice to create and execute monthly campaign rollouts. Every campaign comes with a targeted media plan with defined audience pools so we know the to the right people are seeing your content at the right time. We also keep a close eye on how our activity is performing by tracking and optimising. The perfect methodology to ensure we’re always meeting your targets.
Content
We produce high-quality and highly engaging content to bring your strategy to life. From long & short form video to photography and design to animation, our content is always created with a digital-first lens. The best way to ensure your audience gets the most eye-catching, entertaining and effective content and stories.
Influence
We have a proven track record in generating strong results through carefully orchestrated outreach campaigns. We’ll find influencers who are the right fit for your brand to create a relevant and credible partnership that will drive real results. We start every campaign with organic outreach in the form of a compelling & relevant media kit. Depending on the uptake from influencers and their communities, we’ll move to ongoing paid partnerships to drive maximum exposure & authenticity of fit.
Influence
We have a proven track record in generating strong results through carefully orchestrated outreach campaigns. We’ll find influencers who are the right fit for your brand to create a relevant and credible partnership that will drive real results. We start every campaign with organic outreach in the form of a compelling & relevant media kit. Depending on the uptake from influencers and their communities, we’ll move to ongoing paid partnerships to drive maximum exposure & authenticity of fit.
Design
Our designers apply their talents to a broad range of challenges. From packaging to store windows, brand narratives to individual social tiles, no brief is too big or too small. We also apply design-led thinking and problem solving to every aspect of your business and your brand. So our creative, strategic and even media recommendations all have the needs of your customers at their core.
“Content & Co are so great to work with. They are intuitive brand experts with deep digital expertise. I’ve found that working with them has accelerated
our digital strategy and our ability to rapidly execute across multiple markets. Their main focus is ROI so however big or small the investment they make sure that we get bang for our buck.
Alison Barrass — Professional Director
“The best
agency presentation we’ve ever seen”
Louise Cunningham — My Food Bag
“Content & Co provided leadership and project management,
proposing design treatments and recruiting social partners aligned to our goals and purpose “
Lauren Honeycombe — Icebreaker
Meet the team.
Today we’re 15 people strong. We’re a team of creators, strategists, designers, animators, editors, campaign planners and enthusiastic marketers. We’re fast and flexible. We like it that way and so do our clients and partners – ask anyone!
We’re capability rich and success driven, allowing us to make great things happen for our clients in new ways. And perhaps most importantly, we love what we do and pride ourselves on the infectious positivity we bring to every working relationship.
Achilles House,
Level 4,
8 Commerce Street,
Auckland,
New Zealand
Maya Brown
+64 21 755 771
maya@content-co.nz
Angela Weeks
+64 27 2211 677
angela@content-co.nz
