We are content&co
designed to work harder, faster, better. 

We were born during the rise of social. A time when brands and (some) agencies realised that new channels meant new ways of working and thinking. Fast forward five years and a few hundred briefs later and Content&Co is now a marketing enabler for some of New Zealand’s most loved and respected brands.
As well as content, our clients trust us with strategy, design, campaigns and ecommerce. All while keeping that strong focus on social. Our team of 15 pride themselves on bringing their creativity, enthusiasm and razor-sharp thinking to every project, meeting and conversation. Our sweet spot is that magical place where creativity, media and influence come together to deliver meaningful impact.

We believe in,

agile ways of working
with a business focus.

We believe in,

the power of
collaboration to get the best results.

We believe in,

clear strategies
with a tangible roadmap.

We believe in,

challenging traditional
agency models to work harder, faster, better.

Our capabilities.

We’ll work with you to get a detailed understanding of your business and your needs. Some clients come to us with specific requirements, others want a partner that can deliver across all our areas of expertise.

So whether you’re looking for support and advice with strategy, ongoing campaign planning, content creation, design thinking, ecommerce or all of the above – we’re here to help. Once we’ve done a deep dive into your requirements, we’ll recommend an offering that’s tailored to your business, your ambitions and your partners.

Strategy

Great strategy always comes from listening and learning. We’ll take the time to understand your business, your people and your objectives. So we can recommend the most effective bespoke approach for your brand across key platforms.

The framework we create for clients includes content strategy, objectives, brand aesthetic, conversation pillars and media planning. If you already have the bones of a strategy in place, we can also work with you to refine and optimise.
Content & co asset production, premium pasta, Four New Zealand cheeses ravioli
Content & co campaign client, Cancer society New Zealand, blonde girl holding sunblock

Campaign

We’ll draw on your brand DNA, product proof points and tone of voice to create and execute monthly campaign rollouts. Every campaign comes with a targeted media plan with defined audience pools so we know the to the right people are seeing your content at the right time. We also keep a close eye on how our activity is performing by tracking and optimising. The perfect methodology to ensure we’re always meeting your targets.

Campaign

We’ll draw on your brand DNA, product proof points and tone of voice to create and execute monthly campaign rollouts. Every campaign comes with a targeted media plan with defined audience pools so we know the to the right people are seeing your content at the right time. We also keep a close eye on how our activity is performing by tracking and optimising. The perfect methodology to ensure we’re always meeting your targets.
Content & co campaign client, Cancer society New Zealand, blonde girl holding sunblock

Content

We produce high-quality and highly engaging content to bring your strategy to life. From long & short form video to photography and design to animation, our content is always created with a digital-first lens. The best way to ensure your audience gets the most eye-catching, entertaining and effective content and stories.
Asset produced by Content & Co, graham norton's own Irish Pink Gin, tonic water and lemon in a tall glass
bean supreme influencer campaign asset by Content & Co, plant-based protein, pulled jackfruit bbq burger

Influence

We have a proven track record in generating strong results through carefully orchestrated outreach campaigns. We’ll find influencers who are the right fit for your brand to create a relevant and credible partnership that will drive real results. We start every campaign with organic outreach in the form of a compelling & relevant media kit. Depending on the uptake from influencers and their communities, we’ll move to ongoing paid partnerships to drive maximum exposure & authenticity of fit.

Influence

We have a proven track record in generating strong results through carefully orchestrated outreach campaigns. We’ll find influencers who are the right fit for your brand to create a relevant and credible partnership that will drive real results. We start every campaign with organic outreach in the form of a compelling & relevant media kit. Depending on the uptake from influencers and their communities, we’ll move to ongoing paid partnerships to drive maximum exposure & authenticity of fit.
bean supreme influencer campaign asset by Content & Co, plant-based protein, pulled jackfruit bbq burger

Design

Our designers apply their talents to a broad range of challenges. From packaging to store windows, brand narratives to individual social tiles, no brief is too big or too small. We also apply design-led thinking and problem solving to every aspect of your business and your brand. So our creative, strategic and even media recommendations all have the needs of your customers at their core.
dairyworks garlic & sea salt finishing butter pamphlet, purple, prawns, produced by Content&Co
“Content & Co are so great to work with. They are intuitive brand experts with deep digital expertise. I’ve found that working with them has accelerated our digital strategy and our ability to rapidly execute across multiple markets. Their main focus is ROI so however big or small the investment they make sure that we get bang for our buck.
Alison Barrass — Professional Director
“The best agency presentation we’ve ever seen”
Louise Cunningham — My Food Bag
“Content & Co provided leadership and project management, proposing design treatments and recruiting social partners aligned to our goals and purpose
Lauren Honeycombe — Icebreaker
Pink and white Apple blossoms in a rockit apple orchard in hawkes bay, new zealand, content by content & co
62 models model promoting trilogy skincare rosehip oil, 30ml tincture, photography and creative by Content & Co marketing
100% new zealand made beef treat by Meat Mates pet food, cute small tan terrier looking up at the owner, photo content&co
My Food bag brand representative nadia Lim picking vine ripped tomatoes, creative direction by Content & Co marketing agency
The little butter with a lot of flavour, Dairyworks 100% New Zealand butter collection marketing material, created by content&co
Silverfern farms prime beef meat patties, content produced by content & co,
Tom & Luke and SMEG Appliances giveaway competition, content produced and posted by content&co, Pink SMEG blender with milk and berries.
Athletic built man wearing icebreaker branded clothing, grey mens cool-lite merino motion seamless tights, men's merino ravyn short sleeve v neck t-shirt,

Meet the team.

Today we’re 15 people strong. We’re a team of creators, strategists, designers, animators, editors, campaign planners and enthusiastic marketers. We’re fast and flexible. We like it that way and so do our clients and partners – ask anyone!

 

We’re capability rich and success driven, allowing us to make great things happen for our clients in new ways. And perhaps most importantly, we love what we do and pride ourselves on the infectious positivity we bring to every working relationship.

Achilles House,
Level 4,
8 Commerce Street,
Auckland,
New Zealand


Maya Brown

+64 21 755 771
maya@content-co.nz


Angela Weeks

+64 27 2211 677
angela@content-co.nz

Achilles House, 8 commerce street, Britomart, Content & Co HQ, Americas Cup

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ReCorp

Brand Identity + Design + PR

“We worked with the content&co team to establish our brand’s positioning and identity during the initial stages of Recorp. This was followed by the development of our information memorandum and receiving assistance with our business PR. The main investor in the Capital raise commented it was the best IM they had seen for an offer of this size and the feedback from all prospective investors was universally positive, so we were extremely satisfied with the work”. Rob Fyfe.

Comvita

Strategy + Campaign management + performance media + Content

Comvita came to us late in 2021 to assist with the relaunch of their Olive Leaf brand into the US market. As a result of this work, we are delighted to support the Comvita global and market teams across their wider brands with Immune Bee and Comvita Mānuka.

NZStory

Social Strategy + Design + Campaign Management

To enhance New Zealand Story’s social videos, we collaborated to incorporate unique music, fresh animation & design, and updated brand messaging aligned with their 5 social pillars: sustainability, society, culture, innovation, and creativity. The result was a new template that celebrated each theme’s uniqueness, followed social best practices, and provided a suite of assets for global social media rollout.

SilverFernFarms

Strategy + Campaign management + performance media + Content Creation

“The content&co team have worked with us for many years running our monthly social campaigns for the New Zealand market. They are such a great team and our account is so well managed & looked after! They are constantly optimising their approach to get the best results for Silver Fern Farms to ensure we’re driving brand salience and social best practice against our always on social strategy.” – Amy Martin

Avalanche

Strategy + Packaging + Campaign management + performance media + Content Creation + Influencer & PR

Avalanche, a popular supermarket coffee brand in Australasia, has been our client since 2016. We assist them with packaging design, brand strategy, campaign management, influencer outreach, and content creation. In 2021, we proudly supported Avalanche in winning the Woolworths Australia Most Successful Product Launch for their Bubble Tea range.

Mint

Strategy + Campaign management + performance media + Content Creation​

We have been working with the Mint Asset Management team for the last 5 years to build brand. With a mix of channels across Facebook, Instagram and LinkedIn, we’ve ensured Mint is top of mind for New Zealanders looking to grow their wealth. 

Sanford

Strategy + Campaign management + performance media

We started working with the Sanford team to drive growth of their brand Big Glory Bay in the US market. We execute a location-based media strategy that ensures placement and message is delivered to a tightly geo-targeted premium audience within the US market. 

BowelCancerNZ

Campaign strategy + execution + Content Creation + Influencer

We work with Bowel Cancer NZ on-going to support in developing and executing their annual campaigns against awareness drives with Never-To-Young and Get-Off-Your-Butt, as well as the popular Move-Your-Butt fundraising campaign. We work across creative development, campaign strategy and design as well as managing the roll-out and execution.

“In 2022 content&co ran our annual bowel cancer appeal campaign called Move Your Butt. With a doubled budget we had an ambitious goal to generate over $300,000 in donations which we managed to not just meet but exceed! We were thrilled with the results”. Rebekah Heal, General Manager Bowel Cancer NZ