We are a creative social agency that focus on the power of creative and media thinking to amplify brands and businesses.
Our capabilities.
With a team based out of New Zealand & the USA, we are the engine room enabling New Zealand business to deliver with impact globally in the mediums of today
Strategy
Great strategy always comes from listening and learning. We’ll take the time to understand your business, your people and your objectives. So we can recommend the most effective bespoke approach for your brand across key platforms.
The framework we create for clients includes content strategy, objectives, brand aesthetic, conversation pillars and media planning. If you already have the bones of a strategy in place, we can also work with you to refine and optimise.
Creative
Our creative team apply their talents to a broad range of challenges. From campaign ideas, brand narratives and new brand identity, right through to social aesthetics, no brief is too big or small.
Packaging
We’ve worked on packaging projects from inception through to final print production, with a team who have many years entrenched in the FMCG and shopper environments. If a new brand or product is also in need of a positioning line or launch strategy, this is something we’ll often developed in the initial design stages of a packaging project.
Campaign Management
We’ll draw on your brand DNA, product proof points and tone of voice to create and execute monthly campaign rollouts. Every campaign comes with a targeted media plan with defined audience pools so we know the right people are seeing your content at the right time. We also keep a close eye on how our activity is performing by tracking and optimising. The perfect methodology to ensure we’re always meeting your targets.
Media
Leveraging the opportunities that above the line can provide and ensuring maximum return on ad spend whether it’s paid social media, the google ad suite or mass media like billboards, print, or TV-on demand. We can work in media recommendations based on brief and budget across all markets.
Content Creation
We produce high-quality and highly engaging content to bring your strategy to life. From long & short form video to photography and design to animation, our content is always created with a digital-first lens. The best way to ensure your audience gets the most eye-catching, entertaining and effective content and stories.
Influencer
We have a proven track record in generating strong results through carefully orchestrated outreach campaigns. We’ll find influencers who are the right fit for your brand to create a relevant and credible partnership that will drive real results. We start every campaign with organic outreach in the form of a compelling & relevant media kit. Depending on the uptake from influencers and their communities, we’ll move to ongoing paid partnerships to drive maximum exposure & authenticity of fit.
PR
Telling your story through earned media is hugely powerful. Our team are experts at assessing newsworthiness and can craft a story to generate headlines. We’ll ensure key spokespeople are well briefed, well trained and ready to make an impact. We are also able to work with media partners to create sponsored editorial that will get your brand noticed.
Our capabilities.
With a team based out of New Zealand & the USA, we are the engine room enabling New Zealand business to deliver with impact globally in the mediums of today
Strategy
Great strategy always comes from listening and learning. We’ll take the time to understand your business, your people and your objectives. So we can recommend the most effective bespoke approach for your brand across key platforms.
The framework we create for clients includes content strategy, objectives, brand aesthetic, conversation pillars and media planning. If you already have the bones of a strategy in place, we can also work with you to refine and optimise.
Creative
Our creative team apply their talents to a broad range of challenges. From campaign ideas, brand narratives and new brand identity, right through to social aesthetics, no brief is too big or small.
Packaging
We’ve worked on packaging projects from inception through to final print production, with a team who have many years entrenched in the FMCG and shopper environments. If a new brand or product is also in need of a positioning line or launch strategy, this is something we’ll often developed in the initial design stages of a packaging project.
Campaign Management
We’ll draw on your brand DNA, product proof points and tone of voice to create and execute monthly campaign rollouts. Every campaign comes with a targeted media plan with defined audience pools so we know the right people are seeing your content at the right time. We also keep a close eye on how our activity is performing by tracking and optimising. The perfect methodology to ensure we’re always meeting your targets.
Media
Leveraging the opportunities that above the line can provide and ensuring maximum return on ad spend whether it’s paid social media, the google ad suite or mass media like billboards, print, or TV-on demand. We can work in media recommendations based on brief and budget across all markets.
Content Creation
We produce high-quality and highly engaging content to bring your strategy to life. From long & short form video to photography and design to animation, our content is always created with a digital-first lens. The best way to ensure your audience gets the most eye-catching, entertaining and effective content and stories.
Influencer
We have a proven track record in generating strong results through carefully orchestrated outreach campaigns. We’ll find influencers who are the right fit for your brand to create a relevant and credible partnership that will drive real results. We start every campaign with organic outreach in the form of a compelling & relevant media kit. Depending on the uptake from influencers and their communities, we’ll move to ongoing paid partnerships to drive maximum exposure & authenticity of fit.
PR
Telling your story through earned media is hugely powerful. Our team are experts at assessing newsworthiness and can craft a story to generate headlines. We’ll ensure key spokespeople are well briefed, well trained and ready to make an impact. We are also able to work with media partners to create sponsored editorial that will get your brand noticed.
Meet the team.
Our team of 18 pride themselves on bringing their creativity, enthusiasm and razor-sharp thinking to every project, meeting and conversation. Our sweet spot is that magical place where creativity, media and influence come together to deliver meaningful impact.
Come say hi.
Level 1,
53 Fort Street,
Auckland,
New Zealand
Maya Brown
+64 21 755 771
maya@content-co.nz
Angela Weeks
+64 27 2211 677
angela@content-co.nz
